feat: reestruturar jornada pública de casamentos

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2026-08-11 15:42:43 -03:00
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schema: spec-driven
created: 2026-08-11

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## Context
The public site currently sends every commercial CTA to `/contato`, where the detailed event briefing lives. Its home chapters reflect the original editorial sequence, while the CMS only has generic `Service` records. Production seed gating already distinguishes environmental content but the public portfolio needs an explicit empty-acervo state so no demonstrative case can be mistaken for proof.
## Goals / Non-Goals
**Goals:**
- Keep the public surface server-rendered Blade with progressive vanilla JS and a single Heritage Editorial visual language.
- Make wedding modalities typed, publishable, ordered CMS content; derive their WhatsApp CTA server-side with an explicit briefing fallback.
- Split prospect and partner submissions at route, request, controller, mail and success-state boundaries.
- Keep public data minimised: partner submissions are mailed, never persisted.
**Non-Goals:**
- No WhatsApp API/integration, CRM Lead creation, partner directory, Corporate service inventory, Corporate case, invented evidence or page builder.
- No production migration of fixture cases into real proof; the authorized client content remains an operational prerequisite.
## Decisions
### Typed `WeddingPackage` content instead of a JSON setting
`wedding_packages` has a dedicated model, migration, factory, policy, Filament resource and public query. This matches the existing publication/order model for Services and keeps content validation, ordering and authorization visible. A JSON array in `site_settings` would be faster initially but would weaken publication control and future editing.
### WhatsApp is a deeplink, not an integration
The setting stores digits-normalized `whatsapp_number`; a small value object builds `https://wa.me/<digits>?text=<encoded contextual message>`. If the setting is absent or invalid, the same CTA points to `/briefing?servico_interesse=<package>` so conversion still works. This offers the authorized official channel without violating SPEC §4.2's prohibition on an official integration.
### Separate partner boundary, not a mode on briefing
`PartnerInquiryRequest`, `PartnerInquiryController` and `PartnerInquiry` mailable have their own payload, honeypot key, throttle and session duplicate hash. It prevents event fields, marketing origin and confirmations from crossing into the partnership flow. A single controller with a discriminated input was rejected because it increases the chance of accidental routing or data disclosure.
### Honest public availability states
The home consumes `GetHomeContent`, which returns only actual published cases in production. The portfolio chapter itself remains present and shows an acervo-em-preparação note on empty data. Non-production visual fixtures continue to seed only for development/staging. Corporate remains copy plus a briefing CTA, deliberately without data-driven claims, media or a service list.
### Navigation links use canonical home fragments
Header/footer link to `/#amare`, `/#casamentos`, `/#corporate`, `/#portfolio` and `/#depoimentos` from other routes, and native fragments on the home. This preserves deep links and no-JS behavior; CSS scroll margin compensates for the sticky header.
## Risks / Trade-offs
- [Official WhatsApp number is not configured at deploy] → every package CTA has a deterministic briefing fallback and settings label calls out the operational requirement.
- [Client proof is still unavailable] → production renders no fixture cases, a visible acervo note and no Corporate cases.
- [New contact route changes incoming links] → `/contato` remains available for partners and header/footer continue to expose it; event CTA links move deliberately to `/briefing`.
- [Detailed forms duplicate markup] → shared field styles and narrow controllers are preferred over generic, condition-heavy form components.
## Migration Plan
1. Deploy the additive table/column migrations and code together.
2. Run the content seeder to install official wedding modalities; set the official WhatsApp number in Filament before promoting CTAs.
3. In production, leave portfolio cases unpublished until real authorized material is loaded; verify the empty-acervo state.
4. Rollback is code-safe because routes remain additive and the legacy setting data is untouched; if necessary, unset the new WhatsApp column and retain the package rows without public publication.
## Open Questions
- Corporate institutional copy and authorized proof (MAN-98/MAN-99) remain client dependencies; no placeholder claims will be added.
- The official WhatsApp number must be supplied before the campaign links are promoted.

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## Why
A home atual apresenta os conteúdos do CMS, mas não conduz com clareza as duas frentes da Amare nem separa o pedido de proposta da relação com fornecedores. A estrutura de lançamento precisa tornar Casamentos e Corporate compreensíveis sem inventar prova, preservar o acervo real como requisito de publicação e abrir um canal mínimo, privado e específico para parcerias.
## What Changes
- Reorganizar a home em capítulos editoriais ancoráveis: apresentação, Amare, vertentes, Casamentos, Corporate, acervo, depoimentos e fechamento.
- Adicionar modalidades de casamento publicáveis e ordenáveis no CMS, com conteúdo inicial oficial para Essenza, Conduzione e Grand Jour.
- Adicionar número oficial de WhatsApp às configurações e tornar as CTAs das modalidades contextuais, com fallback para o briefing.
- Mover o formulário de pedido de proposta para `/briefing`; transformar `/contato` em uma jornada independente para fornecedores e parcerias.
- Enviar a consulta de parceiro por e-mail próprio, sem criar Lead ou persistir dados; manter CSRF, honeypot, rate limit, validação e aviso de privacidade proporcional à finalidade.
- Manter Corporate como apresentação institucional e CTA até haver copy, fotos e cases autorizados; em produção, não publicar fixtures de portfólio e informar que o acervo está em preparação.
## Capabilities
### New Capabilities
- `wedding-packages`: modalidades de casamento gerenciadas no CMS e CTAs contextuais de WhatsApp/briefing.
- `partner-inquiries`: formulário público mínimo, privado e não persistente para fornecedores e parcerias.
### Modified Capabilities
- `public-site-pages`: nova estrutura editorial da home, âncoras e separação entre briefing e contato de parceiros.
- `service-catalog`: aprofundamento de serviços passa a apresentar as modalidades de casamento publicadas.
- `site-settings`: configurações tipadas passam a incluir o número oficial de WhatsApp.
- `transactional-email`: e-mail operacional separado para consultas de parceiros.
- `content-media`: fixtures de casos ficam limitadas a desenvolvimento e staging; produção só mostra acervo real publicado.
## Impact
Afeta rotas, controllers, requests, mailables, modelos/migrations/seeders, Filament, consultas de marketing, componentes Blade, navegação, estilos e testes feature/browser. A mudança atende WEB-01, WEB-02, WEB-03, WEB-05, WEB-06 e WEB-07, sem introduzir integração oficial com WhatsApp, CRM, persistência de leads, marketplace ou outros itens fora do MVP (SPEC.md §4.2).

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## ADDED Requirements
### Requirement: Production never promotes visual fixture cases as Amare proof
The content seeder SHALL restrict visual fixture portfolio cases to non-production environments. Production public output SHALL only render cases that were explicitly loaded and published as authorized content.
#### Scenario: Production seed does not create fixture cases
- **WHEN** the content seeder runs with the production environment
- **THEN** no fixture portfolio case or fixture portfolio image is published

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## ADDED Requirements
### Requirement: Partners have a separate, non-persistent contact journey
The system SHALL expose `/contato` as a supplier and partnership form. It MUST collect name, optional professional/company name, e-mail, service/activity, coverage area, message, optional portfolio/social link and optional telephone. It SHALL send a dedicated internal e-mail and MUST NOT persist a Lead or partner record.
#### Scenario: Valid partner inquiry is delivered separately
- **WHEN** a visitor submits valid partner data on `/contato`
- **THEN** the configured internal recipient receives the dedicated partner inquiry e-mail
- **AND** no briefing confirmation or Lead is created
### Requirement: Partner inquiry is protected and transparent
The partner form SHALL enforce CSRF, server-side limits, honeypot, rate limiting and duplicate-click protection. It MUST show a purpose-specific privacy notice linking to the privacy policy.
#### Scenario: Honeypot blocks automated partner form submissions
- **WHEN** the partner honeypot is filled
- **THEN** the system reports generic success without sending an e-mail

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## ADDED Requirements
### Requirement: Home presents the weddings and corporate editorial journey
The home SHALL expose anchored chapters for presentation, Amare, service directions, weddings, Corporate, portfolio/acervo, testimonials and final contact paths. It MUST retain the photographic hero, tonal fields, fine rules, EB Garamond and progressive/reduced-motion behavior. Corporate SHALL present only institutional copy and a briefing CTA until authorized copy and proof exist.
#### Scenario: Canonical anchor journey is reachable
- **WHEN** a visitor loads the home or follows a `/#chapter` link from another public page
- **THEN** the relevant chapter exists with a stable id and is reachable without JavaScript
#### Scenario: Corporate does not imply unauthorized proof
- **WHEN** a visitor loads the Corporate chapter before client proof is published
- **THEN** no Corporate service list, image, metric or case is rendered
### Requirement: Production portfolio remains truthful when no cases are published
The public portfolio chapter SHALL render a visible acervo-em-preparação note when no real published cases are available. Production seeders MUST NOT publish development fixture cases.
#### Scenario: Empty production acervo is explicit
- **GIVEN** production has no published portfolio cases
- **WHEN** a visitor loads the home
- **THEN** the portfolio chapter displays the acervo preparation note and no case card
## MODIFIED Requirements
### Requirement: Contact page presents contact data as briefing placeholder
The `contact` route SHALL render the partner and supplier inquiry page using `site_settings` contact data. The detailed event proposal form SHALL be served by the `briefing` route at `/briefing`; public proposal CTAs MUST target that route. Neither public form MUST create a Lead in the launch scope.
#### Scenario: Contact page shows partner journey
- **WHEN** a visitor loads `/contato`
- **THEN** partner-specific copy, fields and privacy notice MUST be displayed
- **AND** the detailed event briefing MUST NOT be rendered
#### Scenario: Briefing route remains reachable for prospects
- **WHEN** a visitor loads `/briefing`
- **THEN** the detailed event proposal form MUST be displayed
- **AND** no Lead record MUST be created

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## ADDED Requirements
### Requirement: Services explain published wedding modalities
The public services experience SHALL present published wedding modalities as the available Casamentos scope, including level, summary and ordered scope items. It MUST not treat unpublished modalities as public services.
#### Scenario: Draft modality remains private
- **GIVEN** a wedding modality with `published_at` null
- **WHEN** a visitor loads `/servicos`
- **THEN** that modality MUST NOT be rendered

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## ADDED Requirements
### Requirement: Official WhatsApp number is a typed site setting
The typed site settings singleton SHALL include an optional `whatsapp_number`. The admin form MUST validate and label it as the official number used by public modality CTAs; it MUST NOT create an external WhatsApp integration.
#### Scenario: Admin stores official WhatsApp number
- **WHEN** an admin saves a valid number in site settings
- **THEN** public wedding modality CTAs can derive the contextual deeplink

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## ADDED Requirements
### Requirement: Partner inquiries use a dedicated transactional message
The system SHALL send supplier and partnership submissions in a dedicated `PartnerInquiry` mailable to the configured internal site recipient. It MUST NOT send the visitor briefing confirmation for this form.
#### Scenario: Partner email does not cross into briefing mail
- **WHEN** a valid partner inquiry is submitted
- **THEN** the recipient receives the partner field set
- **AND** the visitor does not receive `ContactBriefingConfirmation`

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## ADDED Requirements
### Requirement: Wedding modalities are managed as publishable ordered content
The system SHALL let an admin manage `WeddingPackage` records with name, level, summary, ordered scope items, CTA label, sort order and `published_at`. Only published records SHALL appear in public wedding sections, in ascending `sort_order`.
#### Scenario: Published modalities follow CMS order
- **GIVEN** published and draft wedding modalities with different sort orders
- **WHEN** a visitor loads the home or services page
- **THEN** only published modalities appear in ascending `sort_order`
#### Scenario: Official initial modalities are available
- **WHEN** the content seeder runs
- **THEN** Essenza, Conduzione and Grand Jour are created as the official initial modalities
### Requirement: Wedding modality CTA has a contextual channel and conversion fallback
The system SHALL build a WhatsApp deeplink containing the selected modality when `whatsapp_number` is valid. When it is missing or invalid, the CTA SHALL point to `/briefing` with the modality prefilled as `servico_interesse`.
#### Scenario: Valid WhatsApp setting creates contextual link
- **GIVEN** a valid official WhatsApp number
- **WHEN** a visitor activates a wedding modality CTA
- **THEN** the link targets `wa.me` with a URL-encoded message naming that modality
#### Scenario: Missing WhatsApp setting preserves briefing conversion
- **GIVEN** no valid official WhatsApp number
- **WHEN** a visitor activates a wedding modality CTA
- **THEN** the visitor reaches `/briefing` with `servico_interesse` prefilled

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## 1. CMS and public content model
- [x] 1.1 Add the typed official WhatsApp setting with migration, model/form validation and regression coverage.
- [x] 1.2 Add the publishable, ordered WeddingPackage model, migration, factory, policy and Filament resource with failing-first coverage.
- [x] 1.3 Add official Essenza, Conduzione and Grand Jour seed content and production-safe visual fixture gating.
- [x] 1.4 Extend the public marketing query/data object to load wedding modalities and truthful acervo state.
## 2. Proposal and partner boundaries
- [x] 2.1 Move the existing event proposal request/form/mail route to `/briefing`, including prefilled modality interest.
- [x] 2.2 Add the isolated partner inquiry request, controller, rate limit, honeypot, duplicate guard and dedicated mailable.
- [x] 2.3 Cover each public form's validation, delivery, privacy copy, anti-spam path and absence of cross-flow mail/persistence.
## 3. Editorial public journey
- [x] 3.1 Recompose home chapters and stable anchors for Amare, directions, weddings, Corporate, acervo and testimonials.
- [x] 3.2 Render published wedding modalities with contextual WhatsApp/fallback CTAs and keep Corporate proof-free.
- [x] 3.3 Update navigation, footer and deep-route `/#chapter` links; preserve the services, portfolio, about and privacy deep dives.
- [x] 3.4 Update `/servicos`, `/briefing` and `/contato` with the approved factual copy and Heritage Editorial form/layout treatment.
## 4. Verification and handoff
- [x] 4.1 Run the focused feature suite and static/formatting gates; fix all scoped regressions.
- [x] 4.2 Run browser coverage at desktop and mobile, keyboard/axe and reduced-motion checks without visual snapshots.
- [x] 4.3 Validate the OpenSpec change and update every completed task only with recorded verification evidence.